GEO Explained: Key Insights Every PR Professional Needs

All About PR is your go-to podcast to decode what’s shaping the dynamic world of Public Relations, Media, and Communication in India.

In the first episode of Season 4, we kick off with a deep dive into Generative Engine Optimisation (GEO) - the next big disruptor following SEO and AI.

By Michelle Pereira | Oct 30, 2025

We explore how GEO is transforming the way brands are discovered, interpreted, and amplified in an AI-driven landscape with Michelle Pereira, Co-Founder & Director of ElleQuinn Communications.

She unpacks the concept with host Tarunjeet Rattan as they delve deeper into it to help you understand on why and what GEO really means for the future of PR.