Public Relations brings in the visibility to your digital marketing billboard

Marketing teams might give you quantifiable ROI, but your PR team will get you loads of goodwill

In a fast-paced world, where a lightning-fast response during a crisis is required, a PR professional would fine-tune the message that needs to go out. Reputation management is part of a corporate PR team’s undertaking.

Public Relations brings in the visibility to your digital marketing billboard

In the last decade, as social media usage, start-up culture, and digital marketing boomed in India, the concern about the relevance of public relations became a topic of debate. Many thought that the role of PR professionals was limited to media relations, and with the emergence of online media, that role became impertinent. However, this couldn’t have been far from the truth.

Increasing Brand Loyalty

As the world reeled from the after-effects of the first wave of the pandemic, Burger King’s “Order from McDonald’s” campaign helped increase brand loyalty. The ad copy ran on the fast-food giant’s Twitter handle and quickly became viral. The copy encouraged followers to order from competing fast-food franchises like McDonald’s, Pizza Hut, Subway, KFC, to name a few. However, the Burger King PR Team ensured that the global media such as The Guardian, The Drum, The Business Insider, AdAge, etc., ran articles explaining why Burger King wanted patrons to buy from their competitors. The social media shares helped increase the brand’s customer loyalty. The survey conducted by UserTesting revealed that 90% of customers agreed to increased brand loyalty for Burger King after reading the ad, while 70% of customers confirmed to have a positive change in perception for the fast-food brand. 

The COVID-induced pandemic may have caused corporates to re-think their marketing campaigns. However, it has undoubtedly, once again, highlighted the importance of public relations in the integrated media environment.