• Establish Market Leadership
• Enhance Brand Awareness
• Promote Key Services

ElleQuinn employed a multimedia strategy encompassing infographics and content across multiple channels through a series of articles and interviews.

1. Media Outreach and Interviews:

• Within the first week, ElleQuinn secured interviews with top-tier CAT A mainstream and trade media outlets.
• The MD of “The Company” provided insights into the benefits of the Open Cloud Exchange platform, highlighting how it could revolutionize cloud connectivity for organizations.
• Following the interviews, a press release was distributed to a wide audience, resulting in extensive media coverage and bolstering the platform’s visibility.
• The combination of interviews and press releases ensured the message reached key industry stakeholders and the general public.

2. Thought Leadership Campaign:

• ElleQuinn introduced the concept of Edge Nodes, a significant innovation in data recovery, through a targeted media strategy.
• The global spokesperson from “The Company”, was positioned as the face of this campaign, presenting the concept to trade media.
• Authored articles and exclusive interviews were strategically placed in top-tier tech publications to explain the Edge Nodes' benefits, ensuring that the innovation gained traction within the industry.
• By focusing on premium CAT-A trade media, ElleQuinn successfully garnered significant attention for the Edge Node campaign.

3. COVID-19 and Essential Services Focus:

• Recognizing the pivotal role of data centers during the pandemic, ElleQuinn pitched a story to The Economic Times, highlighting data centers as essential services.
• The Director of Facilities and a Senior Engineer from “The Company”were positioned as key speakers, discussing the critical role of backend workers in supporting remote workforces.
• The story emphasized the importance of data centers in maintaining business continuity during the pandemic and was further amplified on social media channels like Twitter.
• The combination of industry articles and social media amplification helped create awareness of the essential contributions of “The Company” during this challenging time.

4. Educational Focus for Industry Entrants:

• To promote career opportunities in the data center sector, ElleQuinn developed a thought leadership campaign aimed at students and industry newcomers.
• The Managing Director of “The Company” authored an insightful article, highlighting the skills required to join the data center industry, encouraging students to upgrade their skill sets for a future in cloud services.
• The article was placed in leading tech trade media, ensuring it reached the right audience—aspiring professionals and graduates looking to enter the field.
• This effort not only positioned “The Company” as a thought leader in education but also helped attract fresh talent to the industry.

5. Policy Advocacy and Industry Positioning:

• ElleQuinn leveraged the release of MeiTY’s new data center policy to position “The Company” as a thought leader in the industry.
• Articles were pitched to top financial publications, allowing “The Company” to comment on the policy's impact and provide insights into the expanding data center industry in India.
• Additionally, an industry story was placed in The Economic Times, focusing on the growing number of data centers and expansion plans of “The Company”.
• These efforts reinforced the status of “The Company” as a key player in the data center space and positioned them as an industry leader during a period of rapid growth.

6. Leadership Profiling:

• ElleQuinn secured a high-profile feature for the MD in Tele.net, a leading publication in the telecom industry.
• The profile highlighted the MD’s career, education, and his significant contributions to “The Company”, positioning him as an influential leader in the telecom and data center sectors.
• This profiling opportunity further enhanced his visibility and solidified his reputation as a key figure in the broader data infrastructure landscape.

7. NIXI Interconnection System Launch:

• The addition of NIXI (National Internet Exchange of India) to the interconnection system of “The Company” was leveraged through a press release that received widespread coverage in prominent publications.
• ElleQuinn ensured the press release was strategically disseminated to relevant outlets, maximizing exposure for the technical advancements of “The Company”.
• This news further cemented the position of “The Company” as a leader in cloud services and interconnectivity solutions.

ElleQuinn's strategic efforts yielded significant results:

1. Brand Visibility and Market Leadership:

• “The Company” achieved extensive media coverage across a broad range of publications, both in the mainstream and trade sectors.
• The Open Cloud Exchange platform was recognized as a pioneering solution in India’s cloud service market, enhancing the reputation of “The Company” as a market leader.
• The innovative concept of Edge Nodes gained substantial attention within the industry, giving “The Company” a unique competitive edge.

2. Positioning of Leadership Figures:

• Key leadership from “The Company” were successfully positioned as thought leaders in the data center and cloud services industry.
• Authored articles and interviews strengthened their visibility, making them recognized figures in the Indian tech media space.
• The profiling of the MD in Tele.net further boosted his stature, positioning him as a key leader within the telecom and data infrastructure industry.

3. Awareness of Data Centers’ Role During COVID-19:

• The story pitch to The Economic Times created awareness about the critical role of data centers during the pandemic, positioning “The Company” as an essential service provider.
• The narrative highlighting data center employees as frontline workers fighting against COVID-19 resonated with a broad audience, further increasing brand relevance for “The Company” during the pandemic.

4. Educational Outreach and Industry Influence:

• The campaign targeting students and newcomers to the data center industry created awareness of the skillsets needed for careers in cloud services and data centers.
• The articles and insights from leadership helped align “The Company” as a thought leader, guiding the future workforce on how to prepare for the evolving technology landscape.

5. Policy Advocacy and Industry Trends:

• “The Company” was positioned as a key commentator on industry trends, especially regarding the MeiTY data center policy and the expanding data center market in India.
• Coverage in leading financial publications like The Economic Times underscored the role of “The Company” in shaping the future of cloud and data center infrastructure in India.

6. Recognition in Telecom and Data Center Markets:

• The addition of NIXI to the interconnection system of “The Company”and the personal profiling of the MD in Tele.net established the company’s growing influence in the telecom space.
• “The Company” solidified its standing as a leader not only in cloud services but also within the broader telecom and data infrastructure sector.

Through this approach, ElleQuinn successfully amplified the media presence of “The Company”, attracting foreign investment and positioning the company for long-term growth in the Indian and international markets.