Establishing a Leading Cybersecurity and Data Protection Company in India
“The Company”
Industry: IT/Services
Sector: Cybersecurity/Data Protection
PR Objectives
- Brand Building
- Thought Leadership
Project Summary
ElleQuinn Communications was entrusted with the mandate to strategically position “The Company”, a global cybersecurity leader, as a top data and cyber protection company in India. Our approach focused on leveraging security incidents and diverse angles to attract consistent media opportunities and create a sensation around each security breach. We engaged industry experts to strengthen the company's brand presence, curated a comprehensive media list focused on cybersecurity, and strategically placed content across newswires, financial publications, and trade publications.
Strategy and Execution
1. Case Studies and Expert Insights:
- Developed and shared compelling case studies to highlight the successful implementations and innovative solutions of “The Company”.
- Engaged cybersecurity experts to provide insights and establish thought leadership around security incidents.
2. Media Engagement:
- Created a comprehensive media list targeting publications that cover cybersecurity on a large scale.
- Strategically placed content in a mix of newswires, financials, and trade publications to maximize reach and impact.
- Created a ‘Friends of “The Company”’ program for regular updates on the security breaches around the world and the measures that Indian companies need to adopt for their cybersecurity
3. Content Placement:
- Secured an Op-ed invitation from Economic Times (ET) and established connections with senior journalists for interviews in premium financial and analytical publications.
Impact
ElleQuinn's strategic efforts yielded significant results:
1. Extensive Media Coverage:
- Achieved 67 media clips within three months, predominantly from premium publications.
- Secured coverage from ANI, a leading newswire agency in India, on two occasions.
- Featured in Cat A publications such as Express Computer, ET (ET CISO), Business Standard, and Enterprise IT.
- Gained visibility in Cat B publications like Technology4u, BIS Infotech, and others.
Conclusion
ElleQuinn Communications successfully positioned “The Company” as a leading cybersecurity and data protection company in India. The strategic use of case studies, expert insights, and targeted media engagement led to extensive coverage and enhanced the company's brand presence. “The Company” now enjoys a strong foothold in the Indian market, recognized as a thought leader in cybersecurity and data protection
